Danilo Mura
Foreign Office Manager
MSc Management of Sports & Outdoor Market
Infos & applications At a glance
- Program formatFull-time, Work-study
- Duration1 year to 2 years
- CampusGrenoble
- LanguagesEnglish or French
- Admission level3-years Degree to 4-years Degree
- DegreeMaster's Degree
- Tuition feesFrom €12,500 / year
- Program formatFull-time, Work-study
- Duration1 year to 2 years
- CampusGrenoble
- LanguagesEnglish or French
- Admission level3-years Degree to 4-years Degree
- DegreeMaster's Degree
- Tuition feesFrom €12,500 / year
Against the backdrop of evolving challenges such as climate change, urbanization, and shifting leisure trends, the Sports and Outdoor industries are undergoing a profound transformation. The MSc in Management of Sports and Outdoor Markets at Grenoble Ecole de Management (GEM) equips you to become a key player, an architect and guide of these changes, combining managerial expertise, innovative thinking, and a commitment to sustainability.
Transform your passion for sport and the outdoors into a global career!
Located in the heart of the French Alps, GEM offers a unique ecosystem where students interact with innovative companies, start-ups, and institutional players shaping the future of sport and outdoor markets. Through practical courses, real-world projects, and direct engagement with international professionals, you gain the skills to develop strategies, drive innovation, and lead growth in this dynamic sector.
Join us and become a leader who transforms passion into expertise and impact, ready to shape the global sports and outdoor industries sustainably.
A word from the program director
Why Choose the MSc Management of Sports & Outdoor Market?
81 %
of students find a job within 4 months after graduation
47 %
of graduates pursue an international career
Top
8 th
best Master's in France (QS Business Masters Ranking 2024)
- Learn by doing in the heart of the sports and outdoor industry: work on real projects with leading brands and organizations while applying key management skills.
- Master the dynamics of a rapidly evolving sector: understand the impact of sustainability, digital transformation, and customer experience on global sports and outdoor markets.
- Develop your leadership and entrepreneurial mindset: strengthen your ability to innovate, manage international projects, and drive change in competitive environments.
- Benefit from a unique ecosystem: study in the French Alps, a hub where companies, start-ups, and institutions in sport and outdoor industries come together.
- Study in an international environment: a 100% English-taught program led by academic experts and professionals, with a multicultural cohort of over 20 nationalities.
- Earn a globally recognized degree: graduate with a state-accredited MSc (Master’s level, Bac+5) from a triple-accredited business school (EQUIS, AACSB, AMBA).
Located in the heart of the French Alps, Grenoble Ecole de Management (GEM) offers a specialized MSc designed for the fast-evolving Sports and Outdoor Markets.As a school recognized for its commitment to sustainability and its Green Capital environment, GEM provides a unique ecosystem fostering economic growth, societal development, and innovation.
Gain business and managerial expertise essential to accelerate your career in the global Sports and Outdoor industries.
Integrate the values of sportsmanship and the outdoor spirit to better understand market dynamics and build teamwork, leadership, and adaptability.
Engage in immersive workshops and seminars led by industry leaders, entrepreneurs, and experts in innovation and sustainability.
Collaborate on real-life projects with partner companies, start-ups, and sports organizations to apply your learning directly in the field.
Experience exclusive field trips and business events, including behind-the-scenes visits to major sporting events, trade fairs, and outdoor brands.
Develop your global mindset and learn to navigate international contexts while addressing local challenges effectively.
6 good reasons to choose GEM
Global recognition
Ranked Top 8 in France and Top 30 in Europe, GEM is among the top 1% of business schools worldwide holding triple accreditation (EQUIS, AACSB, AMBA).
Immersive learning
A distinctive learning model combining academic excellence, real-world experience, close ties with companies and international exposure — to learn by doing and experimenting
Personalized pathways
Progressive and flexible pathways designed to help students build a coherent, ambitious academic and professional project.
International dimension
Exchanges, double degrees, programs taught in English and strong cultural diversity, supported by a network of 230+ partner universities, opening real opportunities for international study paths and global careers.
Sustainable employability
Work-study options, internships and company-based projects to develop skills that are immediately relevant and valued in the job market.
A Trailblazing leadership with pqurpose
Campuses Embedded in leading scientific, technological and industrial ecosystems, shaping curious, engaged minds ready to act in the face of major global transitions.
GEM Grenoble – Alpine Campus
Located between scientific hubs, startups, and the Alpine mountains, GEM’s main campus embodies Grenoble’s DNA: pioneering, committed, and international.
Just steps from the city center, it welcomes a multicultural community representing 120 nationalities in a vibrant building that hosts a rich student life, numerous events, and frequent interactions with local companies. A campus where ideas flow and projects come to life, in an environment that is both stimulating and welcoming. A second Grenoble campus is dedicated to educational innovation, it brings together several cutting-edge immersive platforms where participants experiment, test, and learn by doing.
All the answers to your questions
Find the most frequently asked questions and get quick, comprehensive answers about our programs and much more.
Grenoble Ecole de Management’s MSc programs are intensive, internationally recognized graduate degrees designed for students who wish to specialize in a specific area of business, such as finance, marketing, innovation, sustainability, or digital technology. These programs combine academic excellence with practical experience to prepare students for international careers.
MSc programs are open to applicants with a bachelor’s degree (180 ECTS or equivalent) who have a strong academic record, a solid command of English, and a genuine interest in specializing in management. Whether you come from a background in business, engineering, economics, or science, your motivation and potential are essential.
Graduates of our MSc programs enter the job market with solid expertise and an international outlook. Career opportunities include positions such as financial analyst, brand manager, project manager, data strategist, sustainability consultant, or business development manager—depending on the chosen specialization. Our programs are designed to meet the real needs of the market.
Yes, all MSc programs at Grenoble Ecole de Management are taught entirely in English and are recognized worldwide. The school has triple accreditation (AACSB, EQUIS, AMBA), guaranteeing high academic standards and excellent international employability. You will also study alongside an international and diverse group of students.
Absolutely. Each MSc includes a mandatory internship or professional experience period as part of the curriculum. Students also benefit from career coaching, networking events, company visits, and job fairs to enhance their professional development and build a strong resume before graduation.
Applications are made directly through our online platform. You will need to provide your transcripts, a resume, proof of English proficiency (such as TOEFL, IELTS, or equivalent), a cover letter, and references. Shortlisted candidates will be invited for an interview. It is strongly recommended that you apply early as places are limited.
Your academic background
Courses fall semester (september to december)
- Strategic Management
- Research Methods
- Accounting
- Managing Global Teams
- Project Management
- Managerial Economics
- International Negotiations
- Corporate Finance
- Marketing Management
- Sustainability Transition in International Business
- Design Fiction
- Languages
Courses spring semester (january to march)
- Consumer Behavior
- Strategic and Geopolitical Intelligence
- Intercultural Dynamics of Organizations
- Corporate Geopolitics
- Responsible Leadership
- Managing Global Teams
- Languages
+ Immersive business trip (one week)
Courses fall semester (september to december)
- Advanced Research Methods
- Operational and Digital Marketing
- Event Management and Sponsoring
- Strategic Management of Sport & Outdoor Markets
- Sustainability in Sport & Outdoor Markets
- Designing the Next Generation of Sports and Outdoor Experiences
- Strategic Influence and Ethical Marketing in Sports and Outdoor Markets
- Languages (optional)
Courses spring semester (january to march)
- Legal context of Sport & Outdoor Markets
- Outdoor, Sports & Technologies
- Project Management: the Art of “Co”
- Designing the Next Generation of Sports and Outdoor Experiences
- Measuring Business Performance
- Live Business Case
- Languages (optional)
Choose between :
Professional experience – 3 to 6 months
Start-Up Project – 4 to 5 months
Professional certificate
Year 1: April to September
Year 2: March to July and July to December
Program specifics
Immersive Business Trip
Our MSc students take part in a one-week immersion within a major European sport and outdoor ecosystem (Berlin, London, Amsterdam, Barcelona, etc.).
They visit companies, start-ups, and international brands, meet with industry professionals, and gain behind-the-scenes access to leading sporting events and organizations.
This business trip provides hands-on experience of how the industry operates, while allowing students to expand their professional network and prepare for future internships or career opportunities.
Students are actively involved in organizing the trip, strengthening their project management and teamwork skills in an international environment.
The skills targeted by the diploma
Analyze sports and outdoor markets and business models.
Innovate and design impactful products and services.
Deploy digital and omnichannel marketing strategies.
Lead collaborative projects and inspire high-performing teams.
Integrate sustainability and responsibility into business strategies.
Communicate ethically and exert influence effectively.
Explore emerging technologies and AI applications in sports and outdoor industries.
How to ensure your degree is recognized worldwide?
All GEM MSc programs are internationally recognized by the prestigious higher education accreditation bodies, AACSB and EQUIS, and are equivalent to a level 7 degree on the European Qualifications Framework, in compliance with the Bologna Agreement for a master’s degree, comprised of 120 ECTS credits.
Your further studies after the MSc Management of Sport & Outdoor Market program
Graduates of the Master of Science program may continue their studies with an Advanced Master.
- Sport/Outdoor Innovation Project Manager
- Sport/Outdoor Marketing Product Manager
- Sport/Outdoor Market Analyst
- Partnerships and Sponsoring Manager
- Sports Technology Development Manager
- Sport & Outdoor Sustainable Development Manager
- Sports Event Manager / Sports Operations Manager
- Community Engagement or Project Officer (Sport & Outdoor)
- Brand Manager – Sports & Outdoor
- Business Development Manager – Sports & Outdoor
- Customer Experience Manager – Sport & Outdoor
- Head
- Millet
- Nordica
- Patagonia
- Petzl
- Rossignol
- Salomon
Launch your career
At GEM, the transition to the professional world begins on day one to ensure successful career integration for all students.
- Professional Experiences: At the core of your education, internships and work-study programs provide concrete opportunities to test your skills, boost your employability, and enrich your career path.
- The Career Center: It supports you at every stage of your journey to better understand yourself, refine your career project, succeed in applications, meet companies, and secure your first job. With a team of coaches and consultants, you benefit from personalized guidance, practical workshops, and numerous events to build a professional future that suits you.
- The Jobteaser Platform – 24/7: Access all internship, work-study, and job opportunities, key resources, and upcoming recruitment events anytime, anywhere.
- Access to a Wide Professional Network: With 49,000 alumni and over 600 corporate partners, you enjoy privileged access to a vast network of professionals worldwide and across sectors to expand your contacts, learn about careers, and seize opportunities.
Life in France – A Blend of Culture and Innovation
Studying in France offers a unique opportunity to experience a rich cultural heritage, world-class education, and a vibrant lifestyle. From historic cities and stunning landscapes to cutting-edge research and innovation hubs, France provides an environment that fosters personal growth, academic excellence, and professional opportunities. Students benefit from a high quality of life, excellent public transport, and a thriving student community across the country.
Located in the heart of the Alps, GEM’s Grenoble campus combines innovation, nature, and an outstanding quality of life. Students enjoy close proximity to mountains perfect for skiing, hiking, and mountain biking, while studying in a city known as a scientific and technological hub. Grenoble hosts numerous start-ups, research centers, and international companies, offering students ample opportunities for collaboration, internships, and projects. The city’s compact size allows for a lively and accessible student life.
GEM’s Paris-Pantin campus places students at the center of a European hub for innovation and entrepreneurship, surrounded by leading companies, start-ups, and international institutions. Studying in Paris means access to the cultural, economic, and political capital of France, with unparalleled opportunities to attend conferences, professional networks, and cultural events. The campus combines a modern, collaborative environment with the resources of a global metropolis, offering students the ideal setting to develop creativity, innovation, and career prospects.
GEM has been awarded the Bienvenue en France Level 3 label for welcoming international students.
GEM has been awarded the state-certified “Bienvenue en France” level 3 label, attesting to the excellence of its welcome and support for international students.
Have questions about our MSc programs?
Connect with our International Recruitment Team to get personalized guidance on programs, the application process, and your future career opportunities. Our dedicated advisors are here to help you choose the program that best aligns with your ambitions and professional goals.
Europe
France
John-Collins Malebranche
Program advisor - France
